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About Me

 Jane Shah, Founder of InsideOut Communications. 
I set-up InsideOut Communications - a brand and communications consultancy - in 2010, out of a desire to apply a wealth of international advertising agency and corporate experience in a more hands-on, flexible and less bureaucratic way. 
Based in Switzerland but working with clients all over the world, I help clients  to develop strong brands and build impactful, effective communications by applying both strategic and operational marketing knowledge with a personal, hands-on personal approach. 
Some of my experience prior to starting InsideOut: 
Brand Manager, Orange Communications SA, Lausanne (2007 - 2010)

Group Account Director,JWT Advertising, Sydney, Australia (2003 - 2006)

Senior Account Manager, Lowe Worldwide, Sydney, Australia (2003)

 Clark McKay & Walpole, Integrated Marketing Agency, London (2001 - 2003)    

Marketing & Business Analyst, Thames Water, UK (1999 - 2001)


At InsideOut, we have a simple but fundamental philosophy, which we apply relentlessly. The most effective and powerful communications are built from the inside out with the business' brand being at the centre of everything we do. 

This not only ensures your brand is working as hard as it can (with the associated benefits of increasing recognition, understanding and, ultimately, desirability) but that it’s getting continually stronger through constant and consistent reinforcement and your communications are greater than the sum of their parts.